Lou Flowers x Tune Of Fashion

This week we’re that includes Lindsay Cummins, Los Angeles florist and the proprietor of the inspiring and distinctive Lou Flowers. We collaborated with Lindsay to create three flower preparations for the newest Tune of Fashion assortment.

“One thing I create that comes from inside me makes others really feel issues the identical approach that flowers make me – it’s very fulfilling.

How did you get into floral design?

I used to be working full time in style, had a tremendous job, an ideal profession and traveled the world, I simply felt like one thing was lacking. Opening up a flower store was one thing I’ve at all times wished to take action I made a decision to retire and grow to be a florist – it’s the most effective choice I’ve ever made.

What do you’re keen on essentially the most about being a florist?

One of the best a part of my job is with the ability to categorical myself creatively and having others who need me to precise an emotion for them. When folks order flowers, it’s as a result of they need to present love and gratitude, to have fun and present sympathy. It feels very particular that I get to take an element in that. One thing I create that comes from inside me makes others really feel issues the identical approach that flowers make me – it’s very fulfilling.

Lindsay sporting the Tune of Fashion Romi Belted Cardigan

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Merrick Midi Costume and Ashton Pant

This Merrick Midi Costume and Ashton Pant set is minimal and trendy. I largely wished to concentrate on the excellent shade and let the opposite parts of the preparations praise it. I used loads of texture and made it sculptural.

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Bennett Jacket and Skirt

I wished this association to have a comfortable edge and incorporate a number of the stunning fall colours. I tweaked a number of the comfortable flowers like roses and tulips to make them look cool and totally different to emulate this set.

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Tatum Midi Costume

This print on the Tatum Midi Costume was at first difficult. It introduced me again to how I cherished to make use of child’s breath, which at all times looks like a cloud and the milky approach. So I took that concept and ran with it. The person flowers signify totally different zodiac indicators. You have a look at all of the flowers and also you wouldn’t crucial pair them collectively.

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The place do you pull inspiration to your preparations? What’s the method?

I like temper boards. Seasonally for Lou Flowers, I’d prefer to make one in order that I can keep on monitor. A whole lot of occasions artistic folks get actually excited in regards to the subsequent factor and the following factor so having a temper board helps me to focus – it’s my favourite a part of the method.

Engaged on this challenge was nice as a result of I like to make use of Tune of Fashion as a temper board and these items to actually encourage me. And, it impressed me a bit bit extra so as to add to my very own temper board.

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